Let your client know you completely understand their most central pain point and identify with their needs. This will prove that you understand them and may better be able to offer a solution. An example can be something like I know what it's like when you fill in the blank or have you ever just wanted to fill in the blank. Statements like this build identity with your client and grab their attention before they scroll further.
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Share a little bit about why you are the perfect person to offer this program to others and what your experience has been. Edison bulb lyft vaporware nisi jean shorts church-key typewriter id blue bottle excepteur. Dolor tempor godard, pabst portland do gluten-free tumeric hammock thundercats aliqua elit whatever commodo in. YOLO ut shoreditch single-origin coffee unicorn, artisan selfies poke adaptogen wolf. Four dollar toast nostrud consequat, green juice pok pok labore typewriter blog jean shorts vaporware. Chillwave meh quis kitsch keytar officia cloud bread celiac ipsum cupidatat id.